Loyalty programs are everywhere—at gas stations, pharmacies, and grocery stores. But are they actually helping the people who need them most?
For many immigrant families in Canada, the answer is no.
The Problem:
Most rewards systems are store-specific, full of restrictions, and offer benefits that are hard to use or share. Points expire. Discounts apply only under specific conditions. And none of them reach the people these families truly want to support—loved ones abroad.
The Missed Opportunity:
Canadians send over $7 billion annually to friends and relatives in lower-income countries. Much of that money is spent on food. But sending money is costly, with remittance fees and delays reducing its impact.
So why haven’t loyalty programs adapted?
The MP Points Solution:
We’re rethinking what rewards should do. MP Points System will allow grocery points earned in Canada to be redeemable in international grocery stores by loved ones—no fees, no cash, just direct grocery support.
Traditional loyalty programs reward the individual. MP Points System rewards the family. That’s what real value looks like.
